A dedicated brand website and full multimedia suite for a Marikina-based women's flat footwear brand. The website is built to tell a story that third-party platforms structurally cannot. Advocacy, craft, and identity, finally on their own terms.
"The multimedia assets effectively presented the client's story in an engaging and visually impactful manner, while contributing to discussions on how multimedia-driven website development can enhance brand communication and support cultural preservation." — Capstone Abstract
Marikina City's shoemaking industry — once a point of national pride — has experienced a 95% decline in manufacturing firms since the 1970s. Soled Out Store PH survived by finding audiences online. But the platforms they found came with a hidden cost.
While e-commerce platforms gave the brand reach, they stripped it of identity. Three structural pain points defined the problem:
The Pain Points
Third-party marketplaces impose rigid templates that prevent the brand from expressing its story, values, or artisanal differentiation.
Platform-level compression on Shopee and TikTok Shop destroys the high-resolution detail that differentiates handcrafted quality from mass production.
Organic social reach was negligible — authentic storytelling required paid amplification, making it economically unsustainable at scale.
"Reviving Marikina's Legacy Through Digital Craftsmanship." — Project Mission
Peach established for digital screen readability — 80-30-10 color system applied. Modern editorial typography. Logo created as the first production asset, establishing it as the brand's motion language before any static asset was finalized.
Narrative-driven wireframes connecting homepage, brand story, advocacy, and products into one cohesive journey. Large-format product-style animations and intentional spacing applied. Desktop, tablet, and mobile designs validated before development.
3 documentary films · Motion graphics logo · High-resolution product photography · Graphic design assets and banner templates · Interactive 3D shoe model in Blender. Multimedia treated as part of the system, not as a standalone deliverable.
Final design translated into a live WordPress site via low-code approach. Multimedia assets embedded as a cohesive build. Continuous client validation across the timeline. Documentation included for long-term maintenance.
A full-page format website built around narrative first, not transactions. Users move from brand entry → story → advocacy → products → action. Each page builds emotional context before any commercial ask.
A cohesive visual system covering color (80-30-10 Peach), typography, logo (static + animated), and graphic assets. The motion logo acts as a dynamic brand entry point across website and documentary content.
Three documentary films (brand history, production process, artisan stories), high-resolution product photography, and an interactive 3D shoe model built in Blender — shifting experience from viewing to understanding.
Built for growth: Blogs & News hub for SEO, direct contact systems for customer relationships, and a documented structure for easy maintenance or future e-commerce expansion.
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